Development of e-Learning Campaign
This e-learning campaign aimed to create awareness among the students, teachers, parents and broader public about the e-learning material development. The students were supposed to visit the web-portal containing the developed e-learning contents under the SESIP project and use the content. A campaign throughout the country among the students, teachers and other stakeholders ensured dissemination of the e-learning materials among them. Considering the audience, the campaign strategy included all sorts of available channel such as event hosting, traditional marketing, social media ads and targeted marketing.